Vietnam has once again captured the hearts of global travelers, earning its place among the world’s top friendliest destinations, according to the latest Condé Nast Traveler Readers’ Choice Awards 2025. The survey, which gathered responses from over half a million international travelers, highlights the warmth, hospitality, and authenticity that make Vietnam a standout experience in Southeast Asia.

With an impressive overall score of 97.27 out of 100, Vietnam ranked among the top countries where visitors feel genuinely welcomed — not only by the stunning scenery and vibrant culture, but by the kindness and generosity of its people. The recognition places Vietnam alongside other global favorites such as Japan, Portugal, and New Zealand.

A Culture of Warm Hospitality

From the bustling streets of Hanoi’s Old Quarter to the tranquil Mekong Delta, travelers consistently mention one thing — the genuine friendliness of the Vietnamese people. Whether it’s a street vendor sharing a smile, a homestay host preparing home-cooked meals, or a tour guide telling local legends, visitors feel like they’re treated not just as guests, but as friends.Authentic Experiences Beyond Tourist Trails

The country’s reputation for friendliness is even more apparent in its lesser-known destinations. In places like Ha Giang, Pu Luong, or Dak Lak, international travelers can immerse themselves in everyday village life — staying with local families, learning traditional crafts, or joining in community festivals. These experiences go beyond sightseeing, offering a sense of connection and belonging rarely found elsewhere.

Tourism with a Human Touch

As Vietnam continues to welcome record numbers of international visitors in 2025, this accolade reflects the nation’s ongoing efforts to promote sustainable and community-based tourism. Local hospitality has become a cornerstone of the country’s appeal — one that enhances visitor satisfaction while preserving cultural authenticity.

A Rising Star in Global Tourism

Vietnam’s inclusion in Condé Nast Traveler’s “Top Friendliest Travel Destinations” list reinforces its position as one of the most welcoming places in Asia. For travelers seeking both adventure and warmth, Vietnam offers the perfect balance — where every journey feels like coming home.

(Source: Adapted from Travel & Tour World, citing Condé Nast Traveler Readers’ Choice Awards 2025)